Marketing Director

Adecco's client is a top FDI company in Automotive field.

• The Marketing Director main job responsibility is to ensure execution of overall marketing operational activities of in line of the agreed business plan as signed off by the MD and Ford ASEAN office in order to secure maximum growth and shares. 
• Fully engaged in day-to-day operations and ensure the following are achieved. 
  • Volume and market share targets as per budget 
  • Restored and improved Dealer relations and trust in Ford franchise and local management team
  • Differentiated Customer Experience 
  • Fit and strong primary brand and nameplate brand health to support current and future growth o    Successful and flawless product launches with strong executions 
  • Structural cost targets as per budget
  • Brand leadership in digital engagement with consumers in all aspects of business. 
  • Deliverables of Transit Sprint 
• Align business strategies, implementation plan and develop organization capabilities/culture to fit within the company priorities. 
• Ensure compliance with legal, statutory and other pertinent requirements.
• Assess Marketing and Sales (MS) competencies in conjunction with HR Business Partner and will provide mentor, coach, develop and improve improving capabilities and competencies of local MS leadership. 
• Represent Ford Vietnam in the in the regional discussions around product, brand, and business plan. 
• Provides professional advice to the MD including financial conditions, current and future needs.
• Support MD in the Board of Director Meetings by jointly prepare the necessary documents and reports with the Finance team. 
• Create a conducive environment for employees to be motivated and perform to their best through personal development plans, competitive training plans and other appropriate practices. 
• Develop and implement marketing strategies to promote the company's products and services. This includes identifying target markets, creating advertising campaigns, and managing promotional events.
• Analyze market trends and consumer behavior to identify opportunities for growth including monitoring competitors, tracking customer preferences, and staying up to date on industry developments.
• Manage budgets related to marketing activities including allocating resources, tracking expenses, and reporting on financial performance.

Requirements:

• A Bachelor's degree in business administration, marketing, or a related field is usually required. A Master's degree in business administration or marketing would be a plus.
• Relevant experience in marketing and sales, preferably in the automotive industry with a record of success in developing and implementing marketing strategies.
• Strong leadership skills to motivate and manage a team of marketing professionals. This includes setting goals, providing guidance, coaching, and feedback, and creating a positive work environment.
• Analytical and strategic thinking to analyze market trends and consumer behavior to create effective marketing strategies and sales plans
• Strategic thinking and data-driven mindset
• Excellent communication skills to effectively communicate with internal and external stakeholders
• Knowledge of the industry to have a deep understanding of the automotive industry, including market trends, consumer preferences, and regulatory requirements.
• Stay up to date on industry developments and adapt their strategies accordingly.
• Superior business acumen -- extensive experience in Marketing, Sales and Service.
• Highest levels of personal and professional integrity.
• Ability to work autonomously as well as the proven ability to work successfully within an international (virtual) team and matrix environment
• Customer centric mindset with a CX underpin 
• Hands-on in style and wiling to pitch in to get things done
• Dealer relations 

Please click on the "Apply" button or contact our Consultant (Ms. Quynh Chu) for more details: quynh.chu@adecco.com / Phone: 0377702104