CMO

Adecco's client is a fast-growing financial services and technology company on a mission to transform how consumers access and engage with financial products through technology, digital experiences, and data-driven innovation. As they enter next stage of hyper-growth, they are looking for a visionary Chief Marketing Officer (CMO) to build a world-class marketing organization and drive customer growth, brand leadership, and product adoption at scale.

Education

·      Bachelor's degree in Marketing, Business, Economics, Technology, Data Analytics, or related disciplines.

·      MBA or advanced degree from internationally recognized universities is highly preferred.

Professional Experience

·      12+ years of progressive experience in Marketing, Growth, Product Marketing, or Digital Business leadership roles.

·      Proven experience leading large-scale digital customer acquisition and growth initiatives.

Strong background in:

·      Retail Technology

·      E-commerce

·      Consumer Internet

·      Digital Platforms

·      Fintech…

·      Demonstrated success in scaling a digital business through online channels and product-led growth strategies.

Strategic Leadership

·      Develop and execute the company's integrated marketing and growth strategy aligned with business objectives.

·      Partner closely with the CEO, Product, Technology, Commercial, and Operations teams to drive sustainable growth.

·      Translate business goals into customer acquisition, retention, engagement, and monetization plans.

·      Build a data-driven marketing organization with clear KPIs, ROI measurement, and growth accountability.

·      Lead market positioning and long-term brand strategy across Vietnam and future regional markets.

Product Marketing & Business Growth

·      Act as the strategic bridge between Product and Business teams.

·      Drive product marketing strategy from product ideation through launch and scaling.

·      Ensure marketing efforts support product roadmap priorities and commercial objectives.

·      Identify customer insights and market opportunities to influence product innovation.

·      Develop go-to-market strategies for new products, features, and financial solutions.

Digital Marketing & Customer Acquisition

·      Own all digital acquisition channels including:

o  Social Media

o  Paid Media

o  SEO/SEM

o  CRM & Lifecycle Marketing

o  Influencer Marketing

o  Affiliate Programs

o  Content Marketing

o  Community Building

·      Drive scalable customer acquisition while optimizing CAC, LTV, retention, and conversion rates.

·      Lead experimentation and performance optimization across all digital touchpoints.

Growth Hacking & Data Analytics

·      Establish a growth culture focused on rapid testing and continuous optimization.

·      Develop customer segmentation, behavioral analytics, and personalization strategies.

·      Build growth frameworks powered by data, automation, and AI-driven insights.

·      Implement dashboards and performance measurement systems for executive decision-making.

Brand & Communications

·      Build a trusted and differentiated fintech brand in the market.

·      Lead external communications, media relations, thought leadership, and reputation management.

·      Oversee integrated campaigns across online and offline channels.

Ensure brand consistency across all customer-facing platforms.