Marketing Manager - Luxury Retail

Company Overview:

Our client is a premium leather goods brand founded in Milan in 2013, specializing in smartphone cases, wallets, and handbags made from high quality European leather. Known for its timeless, minimalist design, the brand combines elegance and functionality to enhance everyday life.

Responsibilities:

• Bachelor’s Degree or a Master’s Degree in Marketing, Business Administration, Communications, or a related field

• English: Business Conversation Level (TOEIC score 700+ is preferred)

• Minimum 5 years of practical marketing experience, with at least 2 years in a Marketing Manager or Team Leader role

• Hands-on experience across multiple areas, including SNS, Digital Marketing, CRM, PR, and Campaign Management

• Proven experience managing marketing projects from planning and execution through performance measurement and improvement

• Strong knowledge of KPI setting, data analysis, marketing budgets, and cost management

• Experience managing and developing team members

• Strong project management skills with the ability to manage multiple projects simultaneously

• Excellent communication and coordination skills with internal teams and external agencies

• Experience in luxury, fashion, beauty, lifestyle, or premium retail brands is highly preferred

• Proactive, analytical, solution-oriented, and able to work independently in a fast-changing environment

• Strong interest in using AI and new tools to improve marketing efficiency is an advantage

Responsibilities:

• Develop and execute annual and monthly marketing strategies to drive brand awareness, customer acquisition, and sales growth in Thailand

• Plan marketing campaigns by setting clear objectives, KPIs, budgets, and timelines, and measure performance after implementation

• Manage digital marketing and SNS channels, including Instagram, TikTok, Meta Ads, LINE, CRM, and Email Marketing

• Develop content strategies and oversee photo shoots, video production, copywriting, and creative materials to ensure brand consistency

• Plan and execute PR activities, events, promotional campaigns, and KOL/Influencer marketing

• Analyze market trends, customer behavior, competitors, and campaign performance to identify opportunities and improve marketing effectiveness

• Manage external agencies, production partners, and cross-functional projects with Retail, CRM, E-commerce, Merchandising, and Global teams

• Lead and develop the Marketing Team by assigning tasks, managing priorities, providing feedback, and monitoring performance

• Build and improve marketing workflows, processes, templates, and systems to support efficient team operations