Sales Capability Manager

Our client is a leading multinational company operating in the industrial and building materials sector, with a strong presence across Vietnam and international markets. The company is committed to building a high-performing sales organization through structured capability development, training and coaching.

• Bachelor’s degree in Business Administration, HR, Education, Engineering or related disciplines.
• 5–7 years of B2B sales experience, with hands-on field sales experience mandatory.
• Proven experience in Sales Training, Sales Coaching, Sales Capability Development or a similar L&D role.
• Experience in Building Materials, Construction, Industrial, Manufacturing or other B2B sectors is preferred.
• Strong understanding of B2B sales processes, sales management, customer engagement and consultative/value-based selling.
• Strong coaching, facilitation, presentation and stakeholder management skills.
• Good understanding of change management and project management.
• Good command of English, both written and spoken.
• Training/Coaching/L&D certification is an advantage

If you are interested in applying or would like to learn more about the role, please contact:

Tu Anh Nguyen | 📧 tuanh.nguyen@adecco.com | 📞 +84 82 230 9596.

Sales Capability & Coaching

• Design, develop and deliver B2B sales training programs, including onboarding, selling skills, consultative/value-based selling, negotiation and customer management.
• Develop practical sales coaching frameworks to strengthen the capabilities of Sales Executives, Account Managers and Sales Supervisors.
• Work closely with Sales Managers to embed coaching and continuous learning into daily sales activities.
• Facilitate workshops, role plays, case studies and other practical learning activities.

Capability Gap Analysis

• Assess sales capabilities and identify competency gaps through performance data, field observations, manager feedback and business requirements.
• Partner with line managers to develop targeted learning interventions and Individual Development Plans (IDPs).
• Measure training effectiveness and business impact, continuously improving learning programs.

Training & Capability Management

• Develop and maintain the annual Training Master Plan aligned with business and sales priorities.
• Coordinate internal/external trainers and training vendors.
• Manage training budgets, schedules, logistics and learning records.
• Support sales certification, leadership development, talent development and succession planning.
• Contribute to sales methodology and capability initiatives, including value-based and consultative selling.
• Support change management and capability-building initiatives when implementing new sales processes, tools or business strategies.