Marketing Manager

Company overview:

Our client is an international restaurant and food service brand currently expanding its presence in Thailand. As part of its market entry and growth strategy, the company is building its local marketing capabilities to strengthen brand awareness, customer engagement, and market positioning. This role offers the opportunity to play a key role in launching and growing a well-recognized consumer brand in Thailand.

Requirements

• Bachelor’s degree or higher in Marketing, Communication, Business Administration, Advertising, Media, Digital Marketing, or a related field.
• Minimum 5 years of experience in marketing, brand management, or related functions.
• Strong experience in digital marketing and social media management.
• Hands-on experience managing Facebook, Instagram, LINE, TikTok, and other digital channels.
• Business-level Japanese communication skills (JLPT N2 or above).
• Strong understanding of B2C marketing and consumer engagement strategies.
• Experience managing advertising agencies, PR agencies, and external marketing partners.
• Strong analytical skills with the ability to interpret marketing data and optimize campaign performance.
• Knowledge of Thai consumer behavior, market trends, and digital media landscapes.
• Experience in the food and beverage industry is highly preferred.
• Experience in restaurant chain marketing is an advantage.
• Strong leadership, project management, and team development skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Ability to work effectively in a fast-paced and growing business environment.
• Proactive, creative, and results-oriented mindset.

Responsibilities

• Lead and manage overall marketing and PR activities in Thailand.
• Develop and execute brand, product, and marketing strategies to achieve business objectives.
• Manage digital marketing channels, including Facebook, Instagram, LINE, TikTok, and other social media platforms.
• Plan, execute, and optimize digital advertising campaigns.
• Analyze marketing performance data and identify opportunities for improvement.
• Monitor market trends, customer behavior, and competitor activities.
• Develop and implement promotional campaigns to drive customer acquisition and brand awareness.
• Plan and manage influencer marketing, PR campaigns, promotional events, and social media activities.
• Build and maintain strong relationships with media agencies, PR agencies, and advertising partners.
• Develop collaboration campaigns with brands, characters, entertainment properties, and commercial partners.
• Coordinate with external agencies, licensing partners, and rights holders when required.
• Prepare marketing plans, reports, presentations, and business proposals.
• Manage, coach, and develop marketing team members.
• Coordinate with internal departments and overseas management to ensure successful project execution.
• Support future development of in-house creative content, including videos, designs, and promotional materials.

Contact

Wimonsiri T.

Tel : +66 2 017 5928

Wimonsiri.t@adecco.com