International Marketing Manager (Hospital & Healthcare)

Our client looking for a Marketing Manager International Market to drive the growth of our international patient business within a specialized hospital and healthcare environment.

This role focuses on identifying and developing international patient opportunities, particularly patients with complex, difficult-to-treat, or specialized medical conditions who are looking for the right medical expertise, advanced technology, and treatment options.

Qualifications:

• Bachelor’s degree or higher in Marketing, Business, Healthcare Management, or related fields.
• 7+ years of experience in Healthcare Marketing, Hospital Marketing, International Patient Services, or Business Development.
• Experience in International / Private Hospital is highly preferred.
• Experience working with doctors, international patients, insurance companies, or healthcare partners.
• Strong understanding of the hospital and healthcare ecosystem and patient journey.
• Strong communication and interpersonal skills, with the ability to communicate confidently with doctors and international stakeholders.
• Excellent English communication skills.
• Strategic, commercially driven, proactive, and results-oriented.
• Strong sense of professionalism, patient confidentiality, and medical ethics.

Key Responsibilities:

• Develop and execute international marketing strategies for the hospital and its specialized medical services.
• Identify and develop new international patient markets, particularly for complex and specialized medical conditions.
• Work closely with doctors, medical specialists, and hospital teams to understand their expertise, treatment capabilities, and patient needs.
• Develop compelling market positioning for the hospital's medical expertise, technology, treatment capabilities, and specialized centers.
• Build and maintain relationships with international hospitals, referral networks, insurance companies, corporate partners, and other healthcare organizations.
• Develop international patient acquisition and referral strategies through strategic partnerships and healthcare networks.
• Manage the International Patient Journey, from market awareness and referral through consultation, treatment, and post-treatment experience.
• Work with internal hospital teams to ensure a seamless experience for international patients.
• Communicate medical services and complex treatment options clearly and credibly to patients, partners, and international stakeholders.
• Conduct market research and identify opportunities across target countries and patient segments.
• Monitor patient acquisition, conversion, revenue, and other commercial KPIs.
• Represent the hospital professionally when engaging with physicians, patients, insurance companies, and international partners.