General Manager

Our client is a leading global manufacturer and marketer of high-quality consumer products, with more than a century of experience in the industry.

Qualifications:

• 15+ years of experience in Product Management, Category Management, Commercial, Sales & Marketing, or related fields
• Strong experience managing product portfolios and physical consumer products
• Proven track record of launching and growing new products
• Experience leading Sales and Marketing teams and/or senior managers
• Strong commercial acumen in pricing, profitability, inventory, and business performance analysis
• Data-driven mindset with excellent analytical skills
• Strong leadership and stakeholder management capabilities
• Fluent communication in Thai and English
• Preferred Background Candidates from Stationery, FMCG, Consumer Goods, Lifestyle Products, Personal Care, Office Supplies, or other branded consumer-product businesses are welcome to apply.

Product & Commercial Strategy

• Own the overall product and commercial strategy for the Thailand market, including portfolio optimization, key product prioritization, pricing, profitability, and long-term growth planning.

Sales & Marketing Leadership

• Lead and manage the Sales and Marketing functions, ensuring both teams are aligned under a common commercial strategy and successfully deliver business objectives and KPIs.

New Product Development & Market Growth

• Evaluate new product opportunities, lead product launches, identify growth opportunities, and develop strategies to maximize product performance across relevant sales channels.

Business Performance & Commercial Excellence

• Drive revenue, profitability, pricing effectiveness, demand forecasting, and inventory management through data-driven decision-making and continuous performance improvement.

Market Insight & Organizational Leadership

• Monitor consumer trends, market dynamics, and competitor activities while coaching and developing high-performing teams to support sustainable business growth.