Marketing Manager (Vodica)

Our client is a well‑established producer and distributor of water, non‑alcoholic and alcoholic beverages, known for its strong portfolio of locally recognized brands. The company operates on the domestic and regional markets and is steadily expanding its presence internationally. It is recognized for its dynamic work environment, high-quality standards, and innovative approach to product development and market delivery.

Role Purpose

To support the strengthening of business operations, we are seeking a Marketing Manager who will be responsible for creating, implementing, and monitoring the marketing strategy for one of the company's key brands - Voda Voda Vodica

The objective of this position is to strengthen brand equity, increase market share, and drive sustainable sales growth through innovative and impactful marketing initiatives. The role includes leading end-to-end brand management activities, translating strategic goals and annual marketing plans into actionable projects, and ensuring successful execution across multiple channels and touchpoints. The position will also play an important role in identifying growth opportunities, developing new initiatives, and contributing to the long-term brand strategy.

Key Responsibilities

• Development and execution of the annual marketing plan and budget for the brand
• Leading creative development processes across ATL, BTL, digital campaigns, and POS materials
• Monitoring market trends, consumer behavior, and competitive activities
• Organizing market research projects and consumer insight studies
• Collaborating closely with Sales, PR, Digital, Trade Marketing, and external agencies to ensure aligned execution
• Planning and executing brand activations, campaigns, and promotional initiatives
• Tracking campaign performance and recommending optimization measures
• Identifying innovation and growth opportunities to strengthen the brand's market position
• Continuously enhancing brand image and monitoring the effectiveness of marketing investments

Requirements

• University degree (Level VII), preferably in Economics, Marketing, Business Administration, or a related field
• Minimum 4 years of relevant experience in marketing and senior brand management, within FMCG or other consumer-driven industries
• Proven experience in developing and executing successful brand strategies and marketing campaigns
• Strong analytical skills and ability to transform consumer insights into business opportunities
• Excellent communication, presentation, and stakeholder management skills
• Experience working in cross-functional teams and managing multiple projects simultaneously
• Proactive mindset, adaptability, and strong focus on delivering business results
• Proficiency in English
• Experience working with brands targeting families, parents, children, or highly segmented consumer groups is considered a strong advantage
• Exposure to categories where trust, product quality, safety, and consumer education strongly influence purchasing decisions will be highly valued

What We Offer

• Work in a dynamic and creative environment
• Opportunities for professional development and career growth
• Participation in shaping the strategy of well-established and recognized brands
• Exposure to challenging and high-impact marketing projects
• Competitive compensation package

If you are interested in this opportunity, please submit your CV by applying through the link in the job posting.

For more information, contact our consultant at: marija.dimitrijevic@adecco.com