Assistant Manager – Brand & Campaign Marketing

About Company:

Our client is a leading global pharmaceutical & Nutraceutical manufacturing company with the headquarters in Japan. This company has started their operations in 1921 and presence in 69+ countries in worldwide.

An Ideal Candidate:

Ideal candidate should have 3+ years of proven experience in brand marketing, BTL, or campaign management — FMCG or consumer brands preferred.Experience working with on-ground agencies, fabricators, and event companies. A strong communicator who works well with both internal teams and external partners. 

Key Competencies:

1. Run BTL activations end-to-end sampling drives, college events, trade promotions, sports activations, product launches, and more.
2. Support ATL rollouts by coordinating with agencies and media partners, tracking placements, and flagging anything that's off-brief or off-brand.
3. Make sure every activation looks the part from the branding setup to how the promoters show up.
4. Handle all the Marketing logistics: POS inventory, sampling stock, fabrication, event materials, vendor follow-ups.
5. Write post-event reports that are useful photos, metrics, and real learnings. 
6. Plan and carry out consumer research surveys, field observations, intercepts and turn what you find into something the team can act on.
7. Own the master campaign calendar and make sure ATL, BTL, and digital are always in sync.
8. Brief agencies and vendors, review their work, and keep them accountable to timelines.
9. Coordinate with the Social Media Executive and Marketing Manager so messaging stays consistent across channels.
10. Manage budgets, POs, vendor payments.