Sales Manager - Wines & Spirits

About the Role

We are seeking a passionate and results-driven Sales Manager to join a well-established wine company. The successful candidate will be responsible for driving sales growth across both B2B and B2C channels, developing strong customer relationships, and expanding market presence within Hong Kong.

Requirements

• Minimum 3 years of sales experience within the wine industry.
• Proven track record in both B2B and B2C sales channels.
• Strong knowledge of wines and the local wine market.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, proactive, and target-oriented.
• WSET qualification or equivalent is an advantage.
• Proficiency in English and Chinese.

Key Responsibilities

• Develop and execute sales strategies to achieve business growth targets.
• Manage and expand B2B accounts, including restaurants, hotels, bars, retailers, and corporate clients.
• Drive B2C sales through direct customers, events, and promotional activities.
• Identify new business opportunities and build long-term customer relationships.
• Conduct wine presentations, tastings, and product training for clients.
• Collaborate closely with marketing and operations teams to support business initiatives.
• Monitor market trends, competitor activities, and customer preferences.
• Prepare sales forecasts, reports, and business plans.