Regional Commercial Manager/Business Development Manager (B2B Expo/Events)

We are partnering with a rapidly growing international exhibitions, conferences, and media organization that delivers market-leading B2B events across high-growth industries including technology, retail, financial services, cybersecurity, construction, manufacturing, and logistics.

As part of their continued expansion across Asia, they are seeking a commercially focused Commercial Manager / Business Development Manager to drive sponsorship, exhibition, partnership, and event revenue growth.

• Bachelor's Degree in Business, Marketing, Communications, Event Management, or related disciplines.
• Minimum 5 years of experience in Business Development, Commercial Sales, Sponsorship Sales, Exhibition Sales, Event Sales, Media Sales, Advertising Sales, or related B2B commercial roles.
• Proven track record of achieving and exceeding revenue targets.
• Strong experience in solution-based or consultative sales environments.
• Excellent negotiation, presentation, and stakeholder management skills.
• Ability to engage and influence senior-level decision-makers.
• Self-motivated, entrepreneurial, and highly results-driven.
• Strong commercial acumen with the ability to identify and capitalise on market opportunities.
• Native and strong proficiency in English, Cantonese and/or Mandarin would be advantageous.
• Comfortable working in an international, westernized fast-paced environment.

What's On Offer

• Competitive base salary
• Attractive performance-based commission scheme
• Excellent career progression opportunities
• Exposure to international markets and industry-leading events
• Dynamic and entrepreneurial working environment
• Regional travel opportunities
• Comprehensive employee benefits

• Drive new business acquisition and revenue growth across exhibitions, conferences, awards, and sponsorship platforms.
• Identify, engage, and secure new sponsors, exhibitors, advertisers, and strategic partners through proactive business development activities.
• Manage the full sales cycle, from prospecting and lead generation through to proposal development, negotiation, and deal closure.
• Develop and maintain a strong pipeline of opportunities to consistently achieve and exceed revenue targets.
• Build and nurture long-term relationships with key decision-makers, senior executives, industry associations, and commercial partners.
• Create tailored sponsorship, branding, and exhibition packages aligned with clients' business objectives.
• Identify opportunities for account growth through renewals, upselling, and cross-selling across multiple events and products.
• Collaborate closely with marketing, operations, and content teams to ensure successful event delivery and client satisfaction.
• Monitor market trends, competitor activities, and industry developments to identify new commercial opportunities.
• Represent the organisation at industry events, networking functions, exhibitions, and conferences locally and regionally.