Marketing Manager

As Brand & Marketing Lead, you will play a key role in shaping and launching new brand. You'll work closely with the stakeholders and a leading agency to create it from the ground up, then lead the marketing efforts that bring it to life.

• 7 years of marketing experience, ideally within beauty, lifestyle, hospitality, or experiential retail. You understand how brands come to life in physical retail environments, not just digital channels.
• Strong experience delivering customer-facing campaigns and experiences, including activations, pop-ups, product launches, events, or retail experiences, supported by social media and CRM initiatives.
• A builder's mindset and track record, having established a marketing function, launched new programs, or been part of an early-stage or high-growth business environment.
• Experience managing external agencies and partners, particularly brand, creative, or strategy agencies. You know how to collaborate effectively, challenge thinking, and deliver high-quality outcomes.
• Commercially minded and hands-on, able to balance strategic thinking with day-to-day execution.
• Experience across Asian markets is preferred; familiarity with both Hong Kong and Japan is a strong advantage.

1. Lead the Brand Transformation

• Manage the partnership with our branding agency from start to finish.
• Participate in key workshops and discussions, helping shape brand strategy and direction.
• Work closely with stake holders, the agency, and internal teams to make decisions and drive execution.
• Ensure new brand standards, tools, and processes become part of the business for the long term.
• Make sure all brand ideas work in real retail environments, not just on paper.

2. Build and Run Marketing

• Establish brand marketing function from the ground up.
• Lead brand, content, social media, email/CRM, and retail marketing activities across Hong Kong and Osaka.
• Develop marketing plans, budgets, and performance tracking.
• Transform our channels from promotional platforms into engaging brand storytelling channels.
• Plan and execute campaigns, launches, events, and in-store experiences.
• Build customer loyalty and encourage repeat purchases and referrals.

3. Drive Internal Change

• Help teams across the business adopt new brand standards and ways of working.
• Support store teams, leadership, and long-serving employees through the brand transformation.
• Ensure the brand remains consistent across different markets while remaining locally relevant.
• Make sure company feels authentic in both Hong Kong and Japan while maintaining one strong brand identity.