Marketing Executive / Senior Executive / Assistant Manager (FMCG Industry)

About the client

Our client is a leading Hong Kong health and wellness company committed to developing high‑quality, safe, and scientifically backed health supplements, aim to provide trusted solutions that support preventive health and everyday well‑being.

Requirements

• Hands-on product management experience, preferably in the health supplement, food, or FMCG industry.
• A solid track record of executing successful product launches and managing growth across consumer product lines.

Responsibilities

• Lead the end‑to‑end development, launch, and marketing of new products, including healthy foods, snacks, and beverages.
• Support the creation of youth‑centric marketing strategies by shaping brand positioning, conducting trend analysis, planning budgets, and assessing competitor activities.
• Identify, build, and expand digital and video marketing channels—such as Facebook, YouTube, Instagram, and Xiaohong Shu—to strengthen the brand’s appeal among younger audiences.
• Develop and execute digital acquisition strategies to drive new customer growth, with a strong focus on young consumer segments.
• Support product curation, product launches, and ad‑hoc promotional initiatives; create comprehensive marketing assets for both ATL and BTL campaigns, including copywriting, digital and print advertisements, SEO, SEM, SMS, and related communication materials.