Copywriter

The Copywriter will primarily focus on reviewing and refining content created by agencies, local markets, and global teams. This role requires a strong editorial mindset, exceptional storytelling ability, and the confidence to provide recommendations supported by clear strategic rationale.

Key Responsibilities

• Review copy developed by agencies, APAC markets, and global teams.
• Recommend revisions to strengthen clarity, engagement, and brand consistency.
• Clearly explain the logic and reasoning behind copy recommendations.
• Ensure consistent Starbucks brand voice across all communications.
• Support regional campaigns, product launches, and brand initiatives.
• Collaborate with designers, marketers, and regional stakeholders.
• Edit and proofread content to ensure quality and accuracy.

Requirements

• Degree in Communications, Journalism, English, Marketing, or related discipline.
• 7+ years' experience in copywriting, content strategy, or brand communications.
• Exceptional written and verbal English skills.
• Experience providing editorial review and content recommendations.
• Strong stakeholder management and communication skills.
• Agency or multinational consumer brand experience preferred.