Assistant Manager, Data Analytics (Customer Insights)

My client is seeking an experienced Assistant Manager, Data Analytics (Customer Insights) to drive data-led decision making across customer engagement, product performance, and marketing initiatives. The ideal candidate will leverage customer and product data to identify trends, generate actionable insights, and recommend new products, customer campaigns, and business strategies that enhance sales performance and customer experience.

Responsibilities

• Analyze customer behavior, purchasing patterns, product performance, and market trends to generate meaningful business insights.
• Develop data-driven recommendations on product assortment, new product opportunities, promotional activities, and customer engagement strategies.
• Design, create, and manage customer surveys to gather business-relevant data and actionable customer feedback.
• Collaborate with Marketing, Merchandising, CRM, E-Commerce, and Retail teams to identify business opportunities and improve campaign effectiveness.
• Build dashboards, reports, and presentations to communicate findings and recommendations to stakeholders.
• Conduct customer segmentation, lifetime value analysis, basket analysis, and campaign performance analysis.
• Monitor key business and customer metrics, identifying risks, opportunities, and emerging trends.
• Support data governance initiatives and ensure data accuracy and integrity across reporting platforms.

Requirements

• Bachelor's Degree in Data Analytics, Statistics, Business Analytics, Marketing, Computer Science, or a related discipline.
• 4 to 6 years of experience in Data Analytics, Business Analytics, Customer Insights, or a related function.
• Prior experience in the fashion, apparel, clothing, retail, or consumer goods industry is highly preferred.
• Strong experience in analyzing large customer and product datasets to derive actionable business insights.
• Proven ability to recommend new products, customer campaigns, and growth initiatives based on data findings.
• Hands-on experience designing and implementing customer surveys to collect meaningful business intelligence.
• Proficiency in SQL, Excel, Power BI, Tableau, or other data visualization tools.
• Strong analytical, problem-solving, and stakeholder management skills.
• Excellent communication skills with the ability to present complex data in a clear and concise manner.

Please note that only shortlisted candidates will be notified. All information gathered will be treated with strict confidentiality and solely used for recruitment purposes.