Assistant Brand Manager

We are looking for a dynamic, consumer-obsessed Brand Manager to lead the strategy, development, and execution of our retail FMCG brand. In this role, you will own the end‑to‑end brand journey—from insight-led innovation and positioning to in‑market activation and performance optimisation.

If you are passionate about building brands that consumers love, thrive in a fast-paced retail environment, and enjoy working cross-functionally to deliver results, we’d love to meet you.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is an advantage.
• 3-5 years of brand management or marketing experience in FMCG or retail.
• Strong understanding of consumer behavior, retail dynamics, and marketing fundamentals.
• Proven track record in campaign management, product launches, and cross-functional leadership.
• Excellent communication, project management, and analytical skills.
• Creative thinker with strong commercial acumen.

Key Responsibilities

Brand Strategy & Development

• Develop and execute brand strategies that strengthen market share and drive growth.
• Lead brand positioning, identity, and messaging across all consumer touchpoints.
• Analyse category trends, consumer insights, and competitive movements to inform brand plans.

Marketing & Campaign Management

• Lead 360° marketing campaigns including digital, social, in-store, CRM, and experiential.
• Work with creative and media agencies to deliver high-impact brand communication.
• Manage annual brand calendar and ensure alignment across channels.

Product & Portfolio Management

• Oversee product innovations from concept to launch, including packaging, pricing, and assortment strategy.
• Partner with merchandising, supply chain, and retail teams to optimise distribution and on-shelf presence.

Performance & Analytics

• Track brand performance using key KPIs including sales, share, NPS, campaign ROI, and category benchmarks.
• Develop data-driven action plans to continuously improve brand health.

Budget & Stakeholder Management

• Manage and optimise brand budget allocation.
• Collaborate closely with internal teams including Sales, Retail Operations, E‑commerce, Merchandising, and Finance.