Marketing and Communications Director

Job Advertisement: Director, Asset Servicing Marketing
Location: City of London
Contract Type: 12 months

Our client, a leading player in the financial services sector, is seeking an experienced marketing leader to step into the role of Director, Asset Servicing Marketing on a fixed-term basis. This exciting opportunity involves leading business and product marketing across the organisation's Asset Servicing platform. The successful candidate will play a pivotal role in translating business strategy into impactful market positioning, client-focused messaging, and integrated marketing programmes that drive commercial success.

Key Responsibilities:

As the Director of Asset Servicing Marketing, the successful candidate will be responsible for:

Business & Product Marketing Leadership:
- Crafting and executing the business and product marketing strategy for Asset Servicing.
- Developing unique positioning, messaging, and value propositions that set the organisation apart.
- Creating integrated marketing plans that align with growth and client retention objectives.

Business Partnership:
- Acting as a trusted advisor to Asset Servicing leadership and collaborating with key stakeholders.
- Partnering with product, sales, and client-facing teams to ensure alignment of marketing activities with business priorities.
- Gaining insights into client needs, market trends, and competitive dynamics.

Go-to-Market & Campaigns:
- Leading integrated go-to-market plans for new products and strategic initiatives.
- Driving awareness, consideration, and engagement through coordinated campaigns and thought leadership.
- Collaborating with specialised marketing teams across various functions.

Content & Thought Leadership:
- Overseeing the creation of compelling content that enhances market positioning.
- Supporting senior executives with key messaging and strategic communications.
- Tailoring content for various client segments and buying journeys.

Client & Market Insights:
- Utilising client feedback and market research to inform marketing strategies.
- Identifying opportunities for strengthening market positioning and supporting growth.
- Converting market insights into actionable recommendations.

Cross Collaboration:
- Connecting Asset Servicing capabilities with broader organisational solutions.
- Contributing to integrated client narratives across the firm.

Measurement & Governance:
- Monitoring campaign effectiveness and performance against objectives.
- Supporting reporting and business impact assessment while ensuring compliance with all regulations.

Experience & Qualifications:

Required:

Significant experience in financial services marketing or related fields.
Strong understanding of institutional financial services and asset servicing.
Proven track record of developing successful product positioning and marketing campaigns.
Excellent communication and stakeholder management skills.
Ability to manage multiple priorities in a fast-paced environment.

Preferred:

Experience within asset servicing, securities services, or institutional banking.
Familiarity with product lifecycle marketing and sales enablement.
Knowledge of emerging trends impacting financial markets, including digital assets and AI.

Success in the Role:

The ideal candidate will establish credibility quickly, deliver clear and differentiated messaging, and strengthen the organisation's market position while ensuring continuity during the maternity leave period.

If you are an innovative marketing leader with a passion for driving client engagement and commercial growth, this role presents an exciting opportunity to make a significant impact within a strategic business segment.

To apply, please submit your CV and a cover letter outlining your relevant experience.

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