Senior Digital & Retail Marketing Specialist

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Adecco HR is the global leader in HR services and certified with ISO 9001:2015 in the field of search and selection services in Greece. Adecco is currently seeking on behalf of its client, a multinational consumer electronics & appliances company, a professional to cover the following position:

Senior Digital & Retail Marketing Specialist

Key Responsibilities

• Own and independently manage the planning, execution, optimization, and evaluation of digital and COOP marketing campaigns with minimal supervision.
• Develop annual and campaign-level budget allocation plans across digital channels and retail partners.
• Manage COOP campaigns with key retailers,
• Evaluate retailer marketing proposals and recommend the most effective activities, product focus, media placements, budgets, and expected commercial outcomes.
• Monitor campaign performance, analyze KPIs, and provide actionable recommendations to maximize sell-out and ROI.
• Plan and execute digital campaigns across Meta (Facebook, Instagram), Google Search, Google Shopping, Performance Max (PMax), YouTube, and influencer marketing channels.
• Support e-commerce and retail media initiatives, ensuring product visibility, competitive positioning, and commercial growth.
• Manage and optimize Skroutz activities, including Sponsored Products, content optimization, search visibility, pricing monitoring, competitive analysis, and campaign reporting.

Candidate Profile

• Minimum 4 years of marketing experience within the Small Domestic Appliances (SDA) or Consumer Electronics industry.
• Demonstrated experience owning and managing both digital marketing and COOP budgets.
• Strong practical expertise in:
  • Meta (Facebook & Instagram)
  • Google Search
  • Google Shopping
  • Performance Max (PMax)
  • YouTube
  • Influencer/Creator Marketing
• Experience with Skroutz advertising and retail media solutions is considered a strong advantage.
• Experience with retail media platforms and marketplace advertising solutions.
• Existing relationships with retailer marketing/e-commerce teams and media agencies will be highly valued.

Company Offers

• Competitive compensation package, aligned with experience and qualifications.
• Opportunity to work with leading consumer electronics and SDA brands in a dynamic, growth-focused environment.
• Exposure to major retail partners and omnichannel marketing campaigns.
• Collaborative and entrepreneurial culture with cross-functional interaction across marketing, sales, and e-commerce teams.

After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview.

For more job openings please visit our website www.adecco.gr and register your CV in our database to be eligible for current or future job openings. It is highly recommended to use Google Chrome when registering your CV in the Adecco database.

All applications are considered strictly confidential.

Adecco HR is an Equal Opportunity Employer and committed to fostering a diverse and inclusive workplace. All applicants are considered equally, regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetic characteristics, disability, age, or any other characteristic protected by applicable law. We foster to a workplace where everyone feels respected, valued, and empowered to grow and succeed.

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